Choosing the right customer relationship management (CRM) platform can be a game-changer for any construction business. Whether you’re a general contractor, roofer, remodeler, or specialty tradesperson, the best CRM helps streamline workflows, manage bids, centralize client relationships, and keep your projects on track. This guide breaks down 20 of the best CRMs in the construction industry based on feature sets, integrations, customization options, and usability. We’ve included standout tools like monday CRM, Pipedrive, HubSpot CRM, and JobNimbus, all tailored to the unique demands of construction management.

Introduction

In today’s competitive construction and remodeling landscape, contractors can’t afford to rely on spreadsheets, disconnected apps, or scattered job notes. Whether you’re managing roofing jobs, coordinating subcontractors, or juggling bids for exterior renovations, a powerful customer relationship management (CRM) system is no longer optional—it’s essential.

The right CRM software helps you streamline lead tracking, automate follow-ups, win more jobs, and manage your construction pipeline from first inquiry to final walkthrough. But with so many platforms out there—some built for general sales teams, others tailored for contractors—how do you know which one is right for your business?

This guide breaks down the top 20 CRMs used by construction and exterior remodeling pros in 2025. We’ve evaluated each platform based on its strengths, trade-offs, and suitability for contractors in residential, commercial, and specialty trades. Whether you’re a solo remodeler or part of a multi-crew operation, you’ll find clear insights to help you choose the best-fit CRM for your workflow.

Construction CRM

Why CRMs Matter in the Construction Industry

In a highly dynamic construction environment, CRM software does more than just track contacts. The best CRM platforms support everything from project management to estimating, invoicing, and subcontractor coordination. With rising competition and growing client expectations, contractors need tools that help them manage projects efficiently, close deals faster, and improve customer experience.

At-a-Glance Comparison Table

Listed below are 20 construction CRMs ranked by estimated user base. Each entry includes what the CRM is best for, its drawbacks, and a direct link to pricing.

CRM NameEstimated User RankBest ForConsPricing Link
Salesforce#1 (Over 327K enterprise customers, ~21%)Enterprise construction companiesExpensive, requires expert admin setupView Pricing
Zoho CRM#2–3 (One of the largest global vendors)Mobile access and scalable solutionsComplex setup, some modules sold separatelyView Pricing
HubSpot CRM#2–3 (~180K companies; strong SMB presence)All-in-one sales and marketing CRMHigh cost at upper tiers, limited project toolsView Pricing
Pipedrive#4 (~100K companies)Sales tracking and deal closureLacks built-in estimating, no free planView Pricing
monday CRM#5+ (Rapid growth; smaller market share)Custom workflows and automationRequires three-user minimum, limited native bid toolsView Pricing
ProcoreSignificant (10K+ customers; 2M+ users)Construction management integrationExpensive for small teams, learning curveView Pricing
BuilderTrendMajor adoption in residential constructionEnd-to-end construction workflowsHigher pricing, can be overwhelming for small teamsView Pricing
CoConstructPopular in homebuildingCustom home buildersBeing absorbed into BuilderTrend, may lack updatesView Pricing
JobberStrong in field servicesField service and job trackingNot ideal for complex sales pipelinesView Pricing
JobNimbusNiche user baseMobile contractorsPricing not transparent, lacks robust marketing toolsView Pricing
Followup CRMNiche user baseSales performance and bid managementBest for sales only, less focus on project deliveryView Pricing
Contractor ForemanNiche user baseAll-in-one project and client managementUI not as modern, some features gated by planView Pricing
Builder PrimeNiche user baseAutomating workflowsLess known, fewer third-party integrationsView Pricing
Pipeline CRMNiche user baseSales-centric teamsLimited construction-specific featuresView Pricing
Capsule CRMNiche user baseSimplicity and mobile teamsLimited advanced features, light reportingView Pricing
MarketSharpNiche user baseRemodelers and specialty tradesOutdated interface, limited mobile functionalityView Pricing
KnowifyNiche user baseCost managementUI takes getting used to, few CRM marketing toolsView Pricing
UDA ConstructionSuiteNiche user baseFull lifecycle project managementDesktop-based, not as modern/cloud-nativeView Pricing
NimbleNiche user baseSimple CRM needsNot industry-specific, lacks estimating toolsView Pricing
CRM RunnerNiche user baseField service CRMLimited integrations, UI can be clunkyView Pricing

The Best CRMs for Contractors in 2025

1. Salesforce

Salesforce is a powerhouse CRM platform built for scalability, integration, and enterprise-grade customization. Construction businesses with complex sales cycles and multiple departments can benefit from its robust reporting tools and automation features. With over 327,000 enterprise users, it’s considered the gold standard across industries—including large-scale construction.

However, Salesforce comes with a steep learning curve and can be costly, especially for smaller contractor teams. Implementation typically requires admin expertise or third-party consultants.

  • Strengths: Enterprise customization, strong reporting tools, integrations

  • Cons: Expensive, requires expert setup

  • Ideal for: Large construction firms managing multi-phase commercial projects

  • Best for: Enterprise construction companies

  • Key features: AI forecasting, sales pipelines, dashboards

  • Standout: Unmatched customization and third-party integration

2. Zoho CRM

Zoho CRM is a versatile platform suitable for both small and growing construction businesses. It offers a balance of affordability and capability, with automation, mobile access, and integrations with tools like QuickBooks. Construction teams that manage bids, estimates, and on-the-go sales can benefit from its flexibility.

The setup process can feel overwhelming for users new to CRM platforms, and several features are sold as separate modules, which adds cost.

  • Strengths: Budget-friendly, mobile-ready, scalable features

  • Cons: Add-ons needed for full functionality, setup complexity

  • Ideal for: SMB contractors scaling their operations

  • Best for: Mobile access and scalable solutions

  • Key features: Workflow automation, reporting tools, sales pipelines

  • Standout: Strong estimate and invoice capabilities

3. HubSpot CRM

HubSpot CRM excels in combining marketing, sales, and customer service tools in a unified dashboard. For construction companies investing in lead generation and client nurturing, HubSpot’s automation and email tools are top-tier. Its free plan is also unmatched in the CRM space.

However, while it offers excellent marketing CRM features, construction-specific workflows and estimating tools may require workarounds or integrations.

  • Strengths: Free plan, user-friendly UI, strong automation

  • Cons: Expensive at scale, lacks project-specific tools

  • Ideal for: Contractors focused on inbound leads and client communication

  • Best for: All-in-one sales and marketing CRM

  • Key features: AI tools, email marketing, estimate generation, project tracking

  • Standout: Free tier with extensive functionality

4. Pipedrive

Pipedrive is one of the most intuitive CRMs available for construction companies that prioritize deal management and sales pipeline visibility. Contractors can visually manage leads, automate follow-ups, and forecast close probabilities, making it a great fit for teams focused on selling services and tracking job wins.

However, Pipedrive isn’t built specifically for the construction industry. It lacks built-in estimating tools and requires integrations or external tools for proposals and invoicing.

  • Strengths: Visual pipelines, ease of use, sales automation

  • Cons: No built-in estimating, limited construction-specific tools

  • Ideal for: Contractors focused on client acquisition and deal tracking

  • Best for: Sales tracking and deal closure

  • Key features: Smart Docs, automation, customizable fields

  • Standout: Excellent value for small to midsize construction businesses

5. monday CRM

monday CRM offers unmatched flexibility with its drag-and-drop workflows, making it ideal for construction businesses managing multi-phase projects. You can tailor dashboards for job progress, subcontractor assignments, or customer communication. The mobile app is strong, and integrations with tools like Slack and Google Drive boost team collaboration.

Its pricing requires a three-user minimum and the learning curve is steeper for those new to custom workflows.

  • Strengths: Customizable workflows, real-time updates, team collaboration

  • Cons: Minimum seat pricing, limited built-in estimating

  • Ideal for: Mid-sized construction companies needing flexibility and collaboration tools

  • Best for: Custom workflows and automation

  • Key features: Task assignment, centralized dashboards, integration with construction management tools

  • Standout: Great mobile usability for on-site updates

6. Procore

Procore is a dedicated construction management platform with a built-in CRM module. It’s ideal for larger firms managing complex projects across multiple job sites.

  • Best for: Construction management integration

  • Key features: Contact tracking, project management, subcontractor management

  • Standout: Seamless sync between CRM data and job schedules

7. BuilderTrend

BuilderTrend merges CRM and construction management features in one platform. It helps construction companies estimate costs, schedule crews, and track progress.

  • Best for: End-to-end construction workflows

  • Key features: Job scheduling, budgeting, subcontractor coordination

  • Standout: Built specifically for construction businesses

8. CoConstruct

Now a part of BuilderTrend, CoConstruct focuses on remodeling and home building. Its CRM functionality supports pre-sales activity, bid generation, and project collaboration.

  • Best for: Custom home builders

  • Key features: Budgeting, client communication, proposal generation

  • Standout: Powerful pre-construction tools

9. Jobber

Jobber is tailored for contractors and remodeling professionals. It simplifies client communication, quoting, and invoicing while offering solid job tracking tools.

  • Best for: Field service and job tracking

  • Key features: CRM, estimates, invoicing, real-time updates

  • Standout: Centralized client management

10. JobNimbus

JobNimbus is a mobile-first CRM with project management features for contractors, especially in roofing and remodeling. It supports document management, job costing, and integrates with QuickBooks.

  • Best for: Mobile contractors

  • Key features: Estimate tools, invoice management, real-time tracking

  • Standout: Tailored to the needs of the construction industry

11. Followup CRM

Designed for construction sales teams, Followup CRM emphasizes bid tracking and sales rep performance. It offers forecasting tools and workflow templates.

  • Best for: Sales performance and bid management

  • Key features: Automated follow-ups, CRM dashboards, integrations

  • Standout: Built by contractors, for contractors

12. Contractor Foreman

Contractor Foreman provides a comprehensive suite of tools including a CRM, document storage, time tracking, and more. It’s ideal for general contractors looking to centralize operations.

  • Best for: All-in-one project and client management

  • Key features: Estimates, bids, subcontractor tools, reporting

  • Standout: Affordable pricing with broad functionality

13. Builder Prime

Builder Prime offers automation and CRM tools to help contractors manage leads and jobs. It includes project management, estimate tools, and integrations with accounting software.

  • Best for: Automating workflows

  • Key features: Customizable pipelines, estimate tools, client tracking

  • Standout: Purpose-built CRM software for construction

14. Pipeline CRM

Pipeline CRM offers intuitive visual sales tracking and is particularly useful for builders and remodelers handling multiple concurrent leads.

  • Best for: Sales-centric teams

  • Key features: Custom pipelines, reporting tools, automation

  • Standout: Focused on construction lead management

15. Capsule CRM

Capsule CRM is lightweight, mobile-friendly, and ideal for small to midsize construction companies. Its project management tools allow contractors to organize tasks and collaborate easily.

  • Best for: Simplicity and mobile teams

  • Key features: Task tracking, mobile app, contact organization

  • Standout: Easy integration with project management software

16. MarketSharp

MarketSharp focuses on contractors and remodelers, offering CRM, marketing automation, and project tracking in one platform.

  • Best for: Remodelers and specialty trades

  • Key features: Lead management, automation, project workflows

  • Standout: Built specifically for the construction industry

17. Knowify

Knowify helps contractors manage bids, estimates, invoicing, and integrates tightly with QuickBooks. It’s ideal for teams that want real-time visibility into job costing.

  • Best for: Cost management

  • Key features: Bid tracking, invoice tools, QuickBooks integration

  • Standout: Real-time financial visibility

18. UDA ConstructionSuite

This is a full construction management software suite with integrated CRM features. It includes robust scheduling, estimation, and contact tracking.

  • Best for: Full lifecycle project management

  • Key features: Project scheduling, CRM, estimating, reporting tools

  • Standout: Centralizes all business operations

19. Nimble

Nimble is a lightweight CRM that integrates well with Microsoft 365 and Google Workspace. While not construction-specific, it’s a good fit for small contractor teams.

  • Best for: Simple CRM needs

  • Key features: Contact syncing, sales pipelines, task tracking

  • Standout: Fast setup and clean interface

20. CRM Runner

CRM Runner offers project tracking, estimate tools, and customizable dashboards. It’s best for teams looking for CRM software with built-in field service tools.

  • Best for: Field service CRM

  • Key features: Project management, invoicing, team tracking

  • Standout: Geolocation and real-time updates for job sites

CRM Runner offers project tracking, estimate tools, and customizable dashboards. It’s best for teams looking for CRM software with built-in field service tools.

  • Best for: Field service CRM

  • Key features: Project management, invoicing, team tracking

  • Standout: Geolocation and real-time updates for job sites

What to Look for in a Construction CRM

  • Customization: Choose a CRM that allows customizable fields, workflows, and reports.

  • Integration: Look for tools that integrate project management and accounting platforms like QuickBooks.

  • Automation: Automate repetitive tasks like follow-ups, estimate approvals, and project reminders.

  • Estimate Tools: Ensure your CRM supports quotes, bids, and detailed proposals.

  • Project Management: Opt for platforms that help you manage projects from initial contact through closeout.

  • Reporting Tools: Use dashboards to gain insight into your sales process, job profitability, and team performance.

CRM Trends Shaping Construction in 2025

The landscape of construction CRM software is rapidly evolving, with trends like AI-driven automation, cloud-based project management, and mobile-first platforms taking center stage. In 2025, more contractors are leveraging CRMs not just for sales tracking, but for everything from subcontractor coordination and digital estimating to customer experience management. With rising client expectations and tighter margins, the most competitive construction companies are investing in CRM systems that offer workflow automation, real-time communication, and seamless integrations with accounting software. Whether you’re in residential remodeling or large-scale commercial contracting, staying ahead means choosing a CRM platform that evolves with your construction business.

Final Thoughts

In 2025, the construction industry continues to demand tools that help contractors move faster, serve clients better, and win more jobs. The best CRM software is one that centralizes communication, supports your project workflows, and integrates seamlessly with your tech stack. Whether you’re a growing construction company or a solo contractor, there’s a CRM system on this list that can support your needs, streamline your operations, and help you grow profitably.

1. What is the best CRM for general contractors?
Procore and BuilderTrend are top choices for general contractors. They offer full project lifecycle tools, including estimating, scheduling, client management, and subcontractor coordination.

2. Which CRM is best for small construction businesses?
JobNimbus, Capsule CRM, and Builder Prime are great for small contractors thanks to their ease of use, affordability, and job-specific features like mobile access and estimate tracking.

3. Are there CRMs built specifically for the construction industry?
Yes. CRMs like BuilderTrend, JobNimbus, CoConstruct, Builder Prime, and Contractor Foreman are designed with construction workflows in mind, including estimating, job costing, and project scheduling.

4. Do construction CRMs integrate with QuickBooks or Xero?
Most leading CRMs like Knowify, JobNimbus, and Zoho CRM integrate with accounting software such as QuickBooks, helping contractors sync estimates, invoices, and financial reports.

5. What’s the difference between a construction CRM and general CRM software?
Construction CRMs offer project-specific features like job tracking, bid management, estimating tools, and subcontractor scheduling—features general CRMs often lack without add-ons.

6. Is there a free CRM for contractors?
Yes. HubSpot CRM offers a free tier suitable for early-stage contractors focused on lead management and client communication. However, estimating and project tools may require paid upgrades or integrations.

7. Which CRM is best for field service contractors like HVAC or electricians?
Jobber, CRM Runner, and Nimble are lightweight, mobile-first CRMs ideal for field contractors who need to track jobs, dispatch crews, and manage customer communications on the go.

8. Can CRMs help with bid and proposal tracking?
Absolutely. Followup CRM, Salesforce, and BuilderTrend all include tools for managing bids, deadlines, and proposal stages—critical for commercial and government contractors.

9. How much does construction CRM software cost?
Pricing varies widely. Some CRMs start at $20–$30 per user/month (like Pipedrive or Zoho CRM), while more comprehensive platforms like Procore or BuilderTrend can cost hundreds monthly depending on features and user count.

10. Do I need separate tools for project management and CRM?
Not necessarily. Many construction CRMs (e.g., BuilderTrend, CoConstruct, Contractor Foreman) combine project management and CRM tools in one platform, reducing the need for multiple subscriptions.

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