| Creating and managing accounts |
Contract necessity / legitimate interests |
| Providing Software and Services |
Contract necessity |
| Customer support |
Contract necessity / legitimate interests |
| Service communications |
Contract necessity / legitimate interests |
| Marketing emails |
Consent or legitimate interests, depending on jurisdiction and context |
| Promotions / joint campaigns |
Consent where required |
| Analytics and service improvement |
Legitimate interests, or consent where cookies/non-essential tracking are used |
| Legal/security compliance |
Legal obligation / legitimate interests |