Steve Gow

Steve is the Inbound Marketing Specialist at Renoworks. He is a Canadian Forces Veteran and marketing professional with a passion for innovation and technology in the remodeling and construction industry.

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Three Renoworks Analytics Metrics to Help Your Marketing Strategy

Learn what these three metrics can tell you about your customers and your marketing strategies. Today’s marketers are collecting data in many ways. Services like Google Analytics, Matomo, Hotjar, Pardot, Eloqua, Marketo, Hubspot, and many more provide an unprecedented amount of information on website visitors. But interpreting all that data and figuring out what it …

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What’s New: September 2020 Platform Updates

Here’s what’s new with the Renoworks visualizer platform for September 2020! Despite everything 2020 has thrown at you, we know you’re still charging forward and looking for innovative ways to engage consumers with your products. To help you with this goal, we’ve released new features on the Renoworks Visualizer Platform that will better position your …

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Top 3 Tips for Building a Metal Roof Visualizer

Here are the three most important tips we’ve learned about building custom metal roofing visualizers. With the growing popularity of metal roofing, it’s more important than ever for metal roof manufacturers to offer digital visualization tools that educate consumers about the value of metal roofing. But there’s very little information available on how to build …

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Gentek Canada Accelerates Lead Acquisition & Sales Growth with Renoworks Design Services

How a Canadian Manufacturer Grew Leads By 494% With a 21% Close Rate in 2019 THE RENOWORKS IMPACT Drove sales growth throughout Gentek Canada channels Grew brand awareness Captured more qualified leads With over 50 years of manufacturing expertise, 5 manufacturing plants, and 22 distribution centres across Canada, Gentek Building Products Canada (“Gentek Canada”) is …

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2 Easy Ways to Automatically Send Leads to Dealers and Pro’s (And Track Whether They Purchased)

IN THIS ARTICLE, YOU’LL LEARN: How to track your leads with Zapier and Google Sheets Why CRMs are great for managing leads How Renoworks can help integrate your visualizer with these services JESSIE’S STORY   Jessie glances at her inbox as a new email pops up. She’s coordinating a big product launch for JIF Building …

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Marketing to Builders: 4 Best Practices for Manufacturers and Dealers

IN THIS ARTICLE, YOU’LL LEARN: Best practices from other building product marketers  Strategies to marketing to builders Marketing to builders doesn’t need to be hard for building product manufacturers and dealers. In this article, we highlight 4 actionable best-practices to help you market to builders more effectively. 1. SPEAK TO BUILDERS FACE-TO-FACE Builders are constantly …

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Building Materials Marketing for Construction Season Getting the most out of your Renoworks visualizer

Building Materials Marketing for Construction Season: How to Get the Most Out of Your Visualizer

If you’re in building materials marketing, chances are you have a peak season in April. After April, sales drop slightly over summer and peak again in August for last minute project decisions. Some segments, such as overhead doors, even have their peak sales later in the year. But regardless of when your peak season is, …

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