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Steve Gow

Steve is the Inbound Marketing Specialist at Renoworks. He is a Canadian Forces Veteran and marketing professional with a passion for innovation and technology in the remodeling and construction industry.

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Top 3 Tips for Building a Metal Roof Visualizer

Here are the three most important tips we’ve learned about building custom metal roofing visualizers. With the growing popularity of metal roofing, it’s more important than ever for metal roof manufacturers to offer digital visualization tools that educate consumers about the value of metal roofing. But there’s very little information available on how to build […]

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How To Help Your Contractors Sell Remotely

Ordinary home wear-and-tear isn’t going away. In March 2020, contractors across the country were suddenly forced to adapt to the new reality of COVID-19. Homeowners became hesitant to book meetings with contractors due to fears of impending job loss. The idea of letting a contractor into their home was a deal-breaker for many. As of

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Gentek Canada Accelerates Lead Acquisition & Sales Growth with Renoworks Design Services

How a Canadian Manufacturer Grew Leads By 494% With a 21% Close Rate in 2019 THE RENOWORKS IMPACT Drove sales growth throughout Gentek Canada channels Grew brand awareness Captured more qualified leads With over 50 years of manufacturing expertise, 5 manufacturing plants, and 22 distribution centres across Canada, Gentek Building Products Canada (“Gentek Canada”) is

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2 Easy Ways to Automatically Send Leads to Dealers and Pro’s (And Track Whether They Purchased)

IN THIS ARTICLE, YOU’LL LEARN: How to track your leads with Zapier and Google Sheets Why CRMs are great for managing leads How Renoworks can help integrate your visualizer with these services JESSIE’S STORY   Jessie glances at her inbox as a new email pops up. She’s coordinating a big product launch for JIF Building

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Marketing to Builders: 4 Best Practices for Manufacturers and Dealers

IN THIS ARTICLE, YOU’LL LEARN: Best practices from other building product marketers  Strategies to marketing to builders Marketing to builders doesn’t need to be hard for building product manufacturers and dealers. In this article, we highlight 4 actionable best-practices to help you market to builders more effectively. 1. SPEAK TO BUILDERS FACE-TO-FACE Builders are constantly

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Building Materials Marketing for Construction Season Getting the most out of your Renoworks visualizer

Building Materials Marketing for Construction Season: How to Get the Most Out of Your Visualizer

If you’re in building materials marketing, chances are you have a peak season in April. After April, sales drop slightly over summer and peak again in August for last minute project decisions. Some segments, such as overhead doors, even have their peak sales later in the year. But regardless of when your peak season is,

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How To Generate Leads with the Renoworks Visualizer Platform

Learn about the three stages leads go through on your Renoworks Visualizer! Is one of your marketing goals to drive more qualified leads to your sales reps, dealers, preferred contractors or other sales channels? If so, you’re reading the right article! Engaging homeowners and nurturing them into paying customers is one of the things the

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How Infinity from Marvin Uses Renoworks Auto-Recognition to Enhance the Window and Door Replacement Process

“We think the A.I technology behind the Infinity from Marvin Visualizer will help homeowners choose the best Infinity products for their homes, and we’re pleased to work with Renoworks in providing this industry-first solution to partners and homeowners.” Tom Goldsmith, Director of Sales and Marketing at Infinity from Marvin Infinity® from Marvin® is a leading

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Renoworks Window and Door AI Image Recognition Technology Unlocks Real-Time Home Design

Update: Renoworks A.I. Auto-Recognition technology is now available for siding and roofing as well as windows and doors. Click here to schedule a demo.  Image recognition technology powered by artificial intelligence (AI) and machine learning (ML) can help the building industry show their products on customers’ homes in real-time It may seem too futuristic to

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Continuing the Conversation: 4 Ways to Use Renoworks Visualizer Leads

These simple strategies will help you connect with your ideal customers, discover new ones and sell more of your building products. One of the biggest perks of a home design visualizer is the ability to generate sales leads. When a user creates an account on a Renoworks visualizer, their name and email is stored and

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