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Steve Gow

Steve is the Inbound Marketing Specialist at Renoworks. He is a Canadian Forces Veteran and marketing professional with a passion for innovation and technology in the remodeling and construction industry.

Email Marketing Best Practices for Promoting your Renoworks Visualizer

By effectively using email to promote your Renoworks visualizer solution, design services or other customer-engagement platform, you can ensure that you and your email list get the most out of these tools. With a return on investment of up to 4,400%, email is the oldest and most effective form of digital marketing. But a 4,400% […]

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Key insights from International Roofing Expo 2019 IRE JJ Watt

Insights from the International Roofing Expo 2019: Drones, Take-offs, and More Apps

…we gathered a great deal of information on the industry…[but] the best insights weren’t all industry related either – we discovered the faces behind the industry and the motivations that drive them to grow it. One thing that always amazes us at the International Roofing Expo is the willingness among attendees to learn and try

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Top Four Trends Featured Image Renoworks Marketing megaphone

The Top Four Digital Marketing Trends for Building Material Manufacturers in 2019

To help you stay ahead of the curve, we’ve done some research and identified the top four digital marketing trends for building material manufacturers in 2019 The way businesses in the building material industry market themselves is constantly changing. If you aren’t using digital marketing as a method of promoting your products, you could be

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Featured Image Renoworks and Geomni at IRE 2019

Top 5 Things We Liked at International Roofing Expo 2019

This year’s International Roofing Expo (or IRE for short) was a record breaker! The results are in! This year’s International Roofing Expo (or IRE for short) was a record breaker! As North America’s largest and most influential event for the roofing construction and maintenance industry, IRE 2019 premiered in Nashville, TN bringing in over 500

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Know Your Customers: Why Data Analytics is More Important than Ever in the Building Material Industry

Analytics is the process of collecting and analyzing data to produce customer insights, optimize marketing campaigns and create operational efficiencies within an organization. At Renoworks, we see a virtual goldmine of untapped data at many building material companies’ fingertips. As marketers in the building product industry, we get excited about data analytics because it can

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Three Technologies that are Making the Construction Industry More Efficient

More and more, we see the state of mind of construction industry players changing as they realize the benefit emerging technology is bringing to their operations. The construction industry is facing a problem. Demand for construction services is high, schedules are tight due to volume, qualified contractor and remodeling labour is hard to find and

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